The best-understood
technology wins.

We build the marketing. You shift the market.

Let's talk Learn more

You're leading the energy transition.
Let's tell the world about it.

The full marketing stack for companies transforming their sectors, from research to revenue.

01

Research

The market insights. Know exactly who you're talking to, what they care about. Everything starts here.

  • Market & buyer research
  • Competitive analysis
  • Audience & ICP mapping
02

Positioning

Positioning that separates you from the noise, messaging your buyers remember, and a go-to-market plan that works.

  • Positioning & strategy
  • Messaging & narrative
  • Go-to-market planning
03

Creative

Websites, apps and thumb-stopping campaign creative that makes complex technology simple. Your buyers need to get it.

  • Website & app design
  • Campaign & creative direction
  • Copywriting & content
04

Performance

Demand generation that puts you in front of the right buyers at the right moment. Account-based, search-led, and built for sales.

  • ABM & demand generation
  • Search & AI optimisation
  • Paid media & social

Who we're for.

Marketing for every part of the energy transition.

Early-stage clean tech companies building their market presence from scratch. You have conviction and technology. We build the positioning and commercial story that makes the market take you seriously.

Start-ups Clean tech Early stage

Deep technical expertise, limited marketing resource. We translate complex technology into clear commercial language, without dumbing it down for the buyers who matter.

Technical teams Deep tech Complex sales

Internal marketing champions inside large organisations who need a specialist external partner. We work alongside your team, extending capability without replacing it.

Large organisations Marketing leadership Embedded

Councils, agencies, and policymakers driving the regulatory and infrastructure side of the transition. We build communications that work for technical, political, and public audiences at once.

Government Policy Councils
Founders and scale-ups Engineers and technical teams Marketing leaders Government and policy

Work we've done.

Work that moved metrics and markets.

Tesla Powerwall Australia launch
Tesla Powerwall

Launched Australia's first residential battery storage category.

Solar business Australia
Solar

Grew a solar business 10x into one of Australia's top ten.

ABB global electrification
Electrification

Scaled electrification global demand generation across eight regions.

Your first 90+ days

This is what the shape of an engagement often looks like.

1–7
8–30
31–60
61–90
90+

Meet the team.

We've launched products, built categories and grown brands.

Questions.

The questions we get asked before the first call.

GRIDSHIFT is a marketing agency built exclusively for the energy transition. We work across four disciplines: research, positioning, creative, and performance. The work starts with a clear understanding of your market and ends with a market that actually understands you. Some clients come for the full picture. Others need one specific thing done properly. Either way, the sector knowledge comes with it.

We work with the companies making the energy transition happen. The businesses driving that change need to be understood. Our clients range from founders building their market presence from scratch, to engineering teams with world-class technology and an underdeveloped commercial story, to marketing leaders inside large organisations who need a specialist partner.

Most marketing agencies learn your industry as they go. We already know it. We've launched products, built categories and grown global brands inside the energy transition. That means we understand your buyer, your competitive landscape, and the regulatory context shaping your market. We're on the same mission.

Many engagements start the same way: a discovery phase to understand your market, your buyers, and what's standing between the two. From there, some clients brief us on a defined project, a positioning sprint, a website, a campaign. Many want an ongoing partnership where we operate as their marketing team, or alongside it.

The team is based from Auckland to Singapore to Italy. We work with clients across New Zealand, Australia, Asia, the Middle East, Europe, North America, and South America. The energy transition is a global mission and GRIDSHIFT operates accordingly.

The energy transition is a significant systemic global shift from high-emission to low-emission technologies. From the way we heat our homes, move our goods, grow our food, and power our cities, all of it is changing. The ultimate goal is to drastically reduce global carbon emissions and achieve an energy secure, resilient planet by 2050.

Carbon had its agency.
Now it's your turn.

Great technology deserves a market that understands it.

Let's talk